“The best thing about online business is that you have tons of tools to help you with virtually everything. That’s why online business is so scalable, automated-able, and awesome.
But at the same time, the worst thing about online business is that you might not go anywhere at all even when you have purchased all the tools in the world.” – Ray, Goodbyeninetofive.com
So contradictory, right?
You might think that doesn’t sound like the sale copy on the software companies’ websites. On their sites, everything is so pinky. You purchase their tool (app), and you will become so successful. And your life and business will be on the “next level”…
Honestly speaking. That’s half BS to you.
Let me tell you this the truth…
What the app (software) companies don’t really tell you
- Tools are tools. They don’t think on your behalf.
- You need to know what you want to do and have a winning strategy/strategies before you even want to let apps/software help you
And.. what does that mean to you?
- When you purchase an app (a tool), think about it as a washing machine. (Yes, right. A washing machine is some kind of a tool too) And it’s your job to tell the machine what you want it to do. Otherwise, it will just sit there waiting.
- It’s your responsibility of the results it delivers. Apps are so efficient (automated) regardless of what you ask them to do. You ask them to do the wrong thing, and you automate mistakes. If your strategy is at a financial loss. You scale it, you amplify the loss itself. Back our washing machine example, you put your delicate clothes into a wrong washing mode, you damage your clothes.
So before purchase a software or tool,
Know what you want to achieve – specifically
Some people seeing I’m saying this they might think “yes, what I want to achieve is to make money.”
Hell yes, you’re right. But that’s way too broad. You need to be more specific than that. You gotta know what attributes to your financial success.
For example, you know roughly that you need 2,000 Twitter followers to generate 5 sales per month at $97 per transactions. That’s $500 a month of income.
When you lay that out, things are getting simpler. If you want to get, let say, $5,000 extra a month, then 20,000 Twitter followers of similar interest/behavior are needed.
That also translates to how many tweets you will need to do, how many DM you will have to send, how many more people you will need to follow, etc. in order to get to the 20,000-ish level.
These are the specifics. You get the idea.
Know your winning strategy
Now that you know the goal of 20,000 followers, it’s time for the “how”.
How are you going achieve that?
If you’ve been methodical and systematic (basically, you weren’t random in your Twitter engagement actions), you might just want to replicate what you have done well to engage the first 2,000 followers.
When that’s the case, then, you know what kind of capability a tool needs to have in order to help you to automate all those actions you’ve been manually doing. Now, you can go on and do your app shopping.
However, if you don’t know exactly what you’ve done. If the 2,000 followers you currently have just come out naturally. It’s just a part of who you are. Then you need to really sit down and think about it first.
- List out actions that you routinely execute in the past. Those are the “processes” you’d want to replicate.For example, every night before you go to bed you go through all Twitter notification, follow back who followed you, check the DM and reply them, look for more people to follow, etc.
- Extract all the repeated actions you’ve been taking and, you see, this is where you need tools to take the manual work out of you, as much as possible.
Once you see the repeated actions (process) you get to go app shopping to find a tool to help you automate your process.
If coming up with a process/system is hard for you, specifically for Twitter Engagement, then I invite you to check my Twitter Traffic System (TTS). It’s a course where I show you exactly what my Twitter Engagement routine is and how you can replicate it.