Alright, this is Part 2 of my “How To Create Email Autoresponder Series with Drip” blog posts.
What to accomplish in this second segment:
- Sign up for Drip free account
- Start Building Your Email AutoResponder Series
- Leverage Drip Pre-Written Email Blueprint
- Complete Your First Autoresponder Email
If you haven’t read Part 1, you can read it here.
And also, if you haven’t downloaded a step-by-step checklist to use along with this tutorial, click here.
Okay, let’s dive right in.
Sign up for Drip free account
- Go to Drip to start creating a free account
- Click the “orange button” to get the free account
- Enter your details. If you don’t have a website yet, or you promote your product 100% through emails, then you can put www.yoursite.com. Once done, click “NEXT STEP”
- Enter your billing information. Don’t worry. You’re not paying anything as long as your total subscribers are not more than 100. Once done, click “Start Using Drip”
Only if you’ve exceeded 100 subscribers, you will be automatically upgraded to a higher plan and charged relevant fees. Don’t fret. Having to pay for subscribers is a good problem to have. It indicates that you’re up to something financially good. Remember, money is on the list.
- Great, you’ve finished creating Drip free account. Now, let’s log in to your Drip account using the username and password you created above.
Start Building Your Email AutoResponder Series
- After login, you should see something similar to the image below. Don’t get buried by all those links and buttons.
You don’t need to know everything here in order to create an automated email series. Even the most advanced email marketer is not utilizing every features Drip has to offer.
All you need to do is follow my step-by-step guide.
- To cut the story short, you will need at the minimum of 2 things (see I’ve circled them in the image above) in order to send out an automated email campaign.
– A campaign or, in a less technical term, a series of automated emails sent to customers at specific time intervals.
– A subscriber list. Simply put, list of emails you want to communicate to.
Now, hit that “Campaigns” button
- Then, click “New Campaign”
- Normally, before you create a campaign you will need to think about the goal of this campaign. The name you use should relate to your goal so it’s easy for you to keep track of it.
For this tutorial, I use “Awesome Automation Campaign”. So type “Awesome Automation Campaign” in the box, and then, click “Create Campaign”
- Now you’re on a Campaign page. By default, you will be landing on “Opt-in Forms” tab. However, let’s ignore it for the sake of this tutorial and click “Emails”
- Before we proceed, let me set a scene so we’re on the same page and situation.
The scene is: ‘I have an eBook called “The Art of Job Hopping” that I want to sell. I’ve offered a free copy of the first chapter to my prospects. In return, they give me their best email addresses to hear more from me.’
And this email campaign is for me to follow up with the prospects automatically.
Leverage Drip Pre-Written Email Blueprint
- Back to the screen, there’re 3 options for you:
Option 1 – bring your own content and let Drip create an email series for you.
Option 2 – start from scratch and craft all email content by yourself.
(*I do not really recommend both option 1 and option 2 at the moment*)
Option 3 – choose Drip’s pre-written email blueprints.
Click “Browse Our Blueprint” and go for Option 3.
- Here you can see inside there’re many email blueprints for different kind of situations. You can check them out and see what best fit your product.
For this tutorial, let’s pick “Follow-up (Post-demo)” Blueprint.
- This Blueprint is a series of 4-pre-written-email communication. At this stage, let’s click the first email to see what’s inside and how can we make use of it.
- Now that you see the pre-written content, I’m sure you understand how it works. Basically, you can just swipe your own product/situation in and you’re good to go.
I’ve yellow-highlighted those things you need to make changes so you see more clearly where you need to make those changes.
You can play around with the content as much as you want.
In case that you don’t want to waste time coming up with your own content during this tutorial, you can just copy what I wrote and tested the water. Click here to get my mockup swipe content.
Before moving to the next step, make sure you’ve done with the content, using your own content or my mockup content.
Create a Hyperlink in Your Email
It is very important for you to know how to create a hyperlink in an email. At a certain point in this email series, you will want to move your readers to a certain page. For example, your new blog post, or a shopping cart.
- To include a hyperlink, you simply highlight the phrase/text you want to make a hyperlink, then you click the “Chain” button.
A lightbox will be launched on your screen.
- Since my eBook (The Art of Job Hopping) is about how to get a new job and make a jump in salary, I need to show that the book works with other people (and it will work with you too).
This is a proven technique called “social proof” which we’re not discussing this in detail here. But it essentially says that people are likely to make a purchase decision when they see other people buying it. (Reviews on Amazon.com is a great example for this)
Here I include a link to my social proof (case study) blog post so my readers can check out how my book has helped other people’s life.
What you need to do is to type in URL that leads to a web page you want your readers to land on. For me, it’s I use a link to my mocked-up blog post URL: www.TheArtofJobHopping.com/Blog/sample-case-study.
Then, click “Insert”.
- The linked text will turn blue and underlined if you successfully create a link.
Complete Your First Autoresponder Email
- Okay, nice! Our first email is almost done.
Here I highlighted all swiped content so you see how simple it is to create an email campaign on Drip.
Click “Save&Publish” when you’re happy with your email content.
- You will see the “Save&Publish” button disappears and a little text “saved” appears to confirm that you’ve already saved your email. Now, click “Back to Emails”. We will create the second email in a jiffy.
- We’re back on Emails page, you will see that the first email is turned “bold” and its status has become “Published”. Click the “second email” so we can work on it in the next blog post.
Great job! You got a lot done and learn a lot of things. Let’s celebrate this small but important action and give yourself a big round of applaud.
In Part 3 of this tutorial, we will continue to complete the whole Autoresponder series.
Let me know what you think about this tutorial so far by commenting below.