Hear this first BEFORE you start reading
“This article is NOT about magic software that can bring in thousands of followers overnight.”
My number one advice to my readers is always “Don’t take random actions, get a roadmap”
This applies to everything that I do, teach, and practice.
And Twitter is no different.
It’s seriously important to have a roadmap (aka clarity) before you try to automate your business.
Even though automation seems to be a savior of new internet entrepreneurs (or those who want to be ones), it is a double-edged sword.
If you try to automate random (or wrong) actions, you’re likely to automate unproven strategies and that potentially results in amplified mistakes.
You don’t want to automate mistakes. Okay? That’s the bottom line.
Enough for the intro. Let me show you how to pinpoint and build targeted Twitter audience the right way.
The Concept of Reciprocity
A mild reminder. Give before you take. You need this mindset before you start engaging with your Twitter folks.
Give people attention, they will give you attention back.
Follow them and they will follow you back.
Help them, and they will help you back.
People are not just to come raise their hand and say “I’m here. Your perfect targeted audience is here.”
You need to go out here. Find them. Follow them, and they will return the favor if they find you’re a good fit for them.
However, don’t follow random people.
Follow only quality targeted audience
You might say, yes, Ray, you make it sound super easy. That’s easier said, then done, huh? How do I know if they’re quality and targeted?
Well, to find a quality targeted audience’s really easy.
Say, if you want to open a Yoga studio, where would your target audience be?
Of course, they’re in your competitors’ studio, right?
Or, they are likely to be following Celebrity Yoga masters (influencers), right?
We’re going to apply the same logic here.
Follow these steps:
Google to find your competitors or industry influencers
Once you found them, you simply check their websites. Most likely, you will find their Twitter accounts there. Collect those Twitter accounts (Twitter handles to be precise).
You can just get 2-3 handles for the sake of this blog post, but I’d recommend you get more than 30 competitors (or influencers in your industry) once you really apply the strategy here.
See, now we have a list of competitor’s Yoga studios, right?
Get in touch with your competitors’ followers
The simple and manual way is to check out the followers of those competitors/influencers, one by one. And then you start following those followers one by one.
Now, you see I underlined “check out” above.
This is where we need to be clear to ourselves. Most of the time, we take it for granted of our own rationales when we make decisions. Because it happens so automatically.
I want you to try it for yourself.
<5-minute assignment: manual following competitors’ followers>
Allow yourself 5 minutes. Go and check out those followers and start following them manually now. Your goal is to follow at least 5 of them in this 5 minutes.
Then you come back and continue reading the post.
What actually happened when you checked out and started following those followers?
Did you follow every single one you come across? I bet not. There’re a lot of fake, spam accounts on Twitter nowadays. I am sure you didn’t just blindly follow those fake accounts.
When you checked it out, your brain actually started to play a screening role. It detects BS signs from those fake accounts and separates it from good ones.
You need to find your subconscious rationales of how you separate BS from the real things.
Obviously, I can’t get into your head and extract them for you (even though, I want to be able to do that!) But I can share mine, and you can apply my way of thinkings to your specific situation.
Here’re my 7 criteria to pinpoint targetted audience.
- They’re my direct competitors’ followers
Rationale: If they like my competitors, they’re likely to like my product/service too.
- They’re active and have last tweeted less than 2 weeks ago
Rationale: Inactive accounts are not worth following
- They have a profile image
Rationale: No profile image or using Twitter’s default egg profile image is a sign of an amateur. I assume they are not serious about Twitter.
- They have 100 – 10,000 followers
Rationale: Too little followers, they’re likely to just got started and my business requires people who got some experience with Twitter. Too many followers, they might be too established for my business.
- They have followers/following ratio between 0.5 and 100.
Rationale: It’s a sign of spam when followings are more than twice of followers (followers/following ratio is less than 0.5) and I just personally believe that it’s suspicious of you can get 100 times bigger number of followers than followings (e.g. a Twitter account that has 100,000 followers but only following less than 100 people.)
- They have never been followed by me.
Rational: Simple. If they’ve been followed by me and they didn’t reciprocate, I don’t follow them again.
- They’re not in my black-listed never-follow group.
Rationale: They’re simply people I never want to accidentally follow them. E.g. obvious spam account, etc.
Now it’s back to you.
Think about how you “checked it out” and write down the criteria you used.
Once you’ve got clear criteria, you can start automating those criteria so you don’t have to spend too much time “check it out” again.
Plus it will be much more consistent actions you’re taking and a lot more efficient too.
Automation tools I recommend?
There’s a lot of Twitter automation software out there. I personally use Manageflitter
Manageflitter allows me to apply those criteria in seconds and pretty simple to use.
Its user interface is not very appealing and it is definitely not the best looking software out there.
But its powerful criteria functionality is more than a makeup to those it’s inferior to competitors.