Have you ever wondered how all the big names in the online business world build up their Twitter followers?
They’ve tens of thousands, if not more, people following them and it doesn’t seem a human could manage to get to that number.
But still, you know that they’re human just like you and there must be something that they know, some trick, that you don’t know.
And that’s what I’m going to tell you today.
No worry. I’m NOT going to sell you a magic software that will bring you thousands of fake followers overnight
That’s not my thing.
If you’ve followed me for a while, know that I don’t believe in those magic software.
I believe in straightforwardness and automation. Meaning that I don’t seek shortcuts.
I tackle things head on. Manually at first, then come up with a process (or in other words, a system) as I got more experiened, then I automate the process as much as I am able to.
That’s how I fundamentally manage my business.
What you need to start building a targetted Twitter followers:
- You need to know who your audience is. What they want. What their pain is. Where they hang out in the online world. And understand how you’re going to help them.
- Build a relationship with them. Give before you take. Keep tweeting things that help solve their problem or reduce their pain. Do it consistently. And they will reciprocate.
- Make sure you’re able to keep up with the second part. Here, you need discipline and a systematic routine.
Normally, #1 and #2 are not too hard to come up with. We usually know what we have to contribute to specific pains out there.
The tough part is usually #3, which is how you can stay in the game in the long run.
This is where most players die out. Stamina and consistency.
See, there’re lots of new self-proclaimed gurus out there, trying to draw the attention of people.
But they come and go. Most new blogs are closed, abandoned, or inactive in a few months.
Don’t be one of them.
Taking actions strategically, habitually and automatically is very important to make sure you don’t lose your stamina.
4 Pillars to Ensure Quality, Consistent Twitter Engagement
Plenty Stock Content
Remember this: your audience is always there waiting to consume your quality content, whether you just got started or you’ve been in the business for a while, and whether you’re aware of it.
So don’t disappoint them. Always be there tweeting contents that solve their pain.
In order to do that, build up at least a 2 weeks worth of stock contents in your inventory at all time.
This way, you don’t get too stressed coming up with new content every day.
Life sometimes comes at you, and when that happens you don’t have to skip your tweeting routine. Not even for a day.
Tips: create a simple spreadsheet to keep your stock content. It will help you big time.
Once you have plenty of contents, it’s time to make sure you tweet them to the world, consistently.
By saying ‘consistently’, I mean, tweet multiple times, every day.
If you want to seriously build followers, you don’t just tweet one time, and disappear for a week.
You have to keep showing up.
So in order to, again, stay in the game in the long run, I remove the stress of tweeting every a few hours every day, by the use of a scheduling software.
I normally schedule a week worth of content in advance (35-40 tweets), at the minimum.
This way, I only need to manage tweeting schedule once a week, or even once every two weeks.
Which software is a good pick?
You can google and find lots of them over the internet. Most of the big names are very good these days. You can’t really go wrong with any of them.
Need help choosing one?
See, here’s how I look at it: I don’t really like software that does tons of things. I get overwhelmed easily. I only need a software that does what I need to do.
In this case, what I personally use is called Buffer.
I like its user interface. It’s simple to use and manage.
Twitter Engagement Software
You got your tweets out there consistently. Now, it’s time to make sure that you’re communicating with the right group of people.
If your content is about yoga, you probably don’t want to get attention and tweet to business folks.
Agreed? I’m sure you say ‘yes’
Here’s what you need:
Get attention and communicate to the right group of people
To get attention fast and precise, and as automated as possible, I use ManageFlitter to automate my process.
But wait, purchasing a software isn’t going to cut it. Software just helps save you time. It doesn’t think on your behalf.
So, whatever software you choose to do Twitter Engagement, you gotta think this through in Twitter terms:
- Where do your targetted audience hang out? e.g. What kind of people they’re following? What kind of hashtag do they use Where they’re located?
- What’s the criteria you would want to use to engage with them? e.g. Following/follower ratio, absolute number of followers, how they react with you.
- What’s the criteria you would want to use to stop engaging with them? e.g. X days after they don’t respond to your greetings.
You will need to be clear on this in order for the software to automate Twitter Engagement for you.
Checklist of your daily to-do’s
As much as I want to say I automate every single thing and I got Twitter followers without having to lift a finger, the truth is there’s some manual work I need to do too.
Of course, you can definitely outsource the manual work to VAs (Virtual Assisstent), and get it done almost fully automatically.
Still, I don’t want to overclaim and most importantly I hate lying.
On a daily basis, it takes me (or my VA) aroud 15-25 minutes to get all the manual work done, and to think through whether what I’m doing now align with my goal.
For me, a simple checklist is the way to go, because I love keeping things simple and nimble.
I’d suggest you start with paper checklist. Put down your notepad, write your daily to-do’s down and use it for a week. Revise if needed.
Once you’re pretty settled on the paper checklist, you put it on a spreadsheet software, like Excel or Google doc, so you can keep the file digitally.
Only and only if you get advanced, then you might want to consider task management software like Trello, Asana, lifetick. (don’t go that far when you’re just starting out. It takes time to learn the software and it’s not worth it if you business is not that complex.)
Whenever, I got buried into the advanced stuff that I don’t really need, I tell myself:
K.I.S.S. = Keep It Simple, Stupid
An Imperfect Job Completed Now Is Way Better Than A Perfect Job That’s Never Happened
Now that you read this much, it’s time to put this into action. Go Go Go!
Drop me a comment below if you need help.
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